Seatrade Cruise Virtual Tech & Innovation Apr 2021

theICEway & Seatrade Cruise

Seatrade Cruise events have always been amongst the first to be marked on our calendar, and this latest offering is set to be the highlight of April.

Seatrade Cruise Virtual: Tech & Innovation, April 2021. This is a must-see event for anyone with an interest in IT and cruise. In just 2 days' time, co-founder and CEO of theICEway, Ian Richardson, leads an exciting day of technology discussions in his role as Seatrade Cruise Technology Ambassador.
The latest virtual event from Seatrade embraces digital growth and IT innovation in cruise. As future fleets implement more smart technologies than ever before, cruise experiences are set to become more personalised. Wearable technology and virtual assistants will change life on board, essential developments if the industry is to succeed in the years ahead.

Agenda Highlights


Tech Talk from the Top

The day starts off with this session featuring Ian Richardson and Jan Swartz of Holland America Group.

At 7:00 am EST this Wednesday, you can learn how a veteran cruise leader views the role technology will continue to play in enabling the safe operational return of cruising.
Adopting a 'featured speaker' format, the session is set to offer insights via a 26-minute “Ted” talk discussion.
Moderator: Ian Richardson, CEO, theICEway & Seatrade Cruise Global Tech Ambassador
Speaker: Jan Swartz, Group President, Holland America Group
Return to Service Technologies Spotlight

Return to Service Technologies Spotlight

Next are representatives from MSC Cruises, Marella Cruises & TUI River Cruises and Norwegian Cruise Line Holdings Ltd. (NCLH).

Here you will learn how different cruise lines are approaching return to service technologies, including the management of passenger health records and vaccination certifications. The session will feature a 25-minute panel discussion followed by audience interaction and a Q&A. 
• Daniele Buonaiuto, Chief Technology Officer. MSC Cruises 
• Daniel Hanratty, IT Delivery Manager, Marella Cruises and TUI River Cruises
• Dimple Jethani, ‎CIO & SVP IT Operations and Governance, NCLH
Moderator: Ian Richardson
Navigating the Future...

Navigating the Future of Fleet IT Infrastructure Investments

This session will feature representatives from NCLH, Royal Caribbean Group and Ponant in discussion.

The future investments cruise lines plan to make over the next 12-24 months will be revealed here. Specifically, strategic IT investments in bandwidth, satellites, IoT and more will be covered, as will plans to retrofit legacy ships to keep up with technological advancements. A 35-minute panel discussion will be capped off with audience interaction and a Q&A. 

• Pierre-Laurent Jouannet, Deputy Chief Information Officer Infrastructure & Production, Ponant 
• John Maya, Vice President, Royal Caribbean Group
• Georgios Mortakis, VP Enterprise Tech Ops & CISO, IT Security & Compliance, NCLH
Moderator: Ian Richardson

ICE Innovation

Cutting-edge products & solutions



Our newest IT solution is set to transform cruising

tzChromar allows ships and vessels crossing time zones to automate time changes – thus helping operations teams and ensuring optimal customer / crew experience. There are over 77,000 time zone changes at sea with 2,000 devices per ship. That equates to 38,000,000 device time zone changes being required.

Current manual processes are error-strewn. Broken SSL connections lead to transactional issues which affect customer experience, operational workload and ultimately revenue.

1 solution is thus set to solve 38 million problems.